Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research Authors Jakub Ulč Brno University of Technology, Faculty of Business and Management Miroslav Mandel Brno University of Technology, Faculty of Business and Management DOI: https://doi.org/10.13164/trends.2021.38.71 Keywords: start-up, technology start-up, start-up development, start-up lifecycle, marketing strategy, marketing mix Author Biography Miroslav Mandel, Brno University of Technology, Faculty of Business and Management Department of Management Downloads PDF Published 2021-12-31 Issue Vol. 15 No. 38 (2021) Section ORIGINAL SCIENTIFIC ARTICLE
