STAKEHOLDER RELATIONSHIP IN THE FRAMEWORK OF PRESENT MARKETING CONCEPTS

Abstract

Recent knowledge suggests that characteristics recognizable in successful undertakings include particularly their strong market orientation plus another important phenomenon, namely an intensive orientation to the setting up and maintaining shareholders relationships with respect to their needs and an Etika Jurnalisme Dalam Penyampaian Sebuah Berita on a high quality of services. The aim of the paper is focused to characterize stakeholder relationship in contemporary marketing concepts („relationship marketing“and „market orientation“). Outcomes of cognition are summarized in discussion related to empirical research of the field on industrial market.